About Us

Meet Our Founder and CEO

Lisa Kelly 

Curl Confidence

Growing up, I went through so many phases with my curls, trying to smooth them out with gels and straighteners. It wasn’t until an accident forced me to embrace my natural texture that I truly discovered the beauty of my spirals. Moving to a beach town helped me realize that my curls have their own personalities, and I needed reliable products to celebrate them.

I spent decades searching for the right products and techniques to achieve carefree curls—those days when I could leave the house without worrying about how they’d look later. I reached a point where I couldn’t believe the perfect solution still eluded me. I was done worrying about my hair! So, I decided to create my own solutions. If I could find what worked for me, I knew it would help other curly girls too.

That journey led me to develop the AuBonacci Styler, followed by our complete curly hair care line. Now, I have curl confidence every day, even here in Florida! It’s amazing to go out without the constant concern of frizz or limp curls. Knowing my results and hearing from thousands of happy curly heads has made it all worthwhile.

At The Curly Life Company, our mission is to empower women to love their natural curls and to create space for them to stand strong and pursue their dreams. What would you do if you had curl confidence every day? Let’s embrace our beautiful curls together!